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Mustafa Hameed
Writer
Journalist and Marketing Expert
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Profile
Join date: Feb 12, 2025
About
Mustafa founded Techenova as a passion project. Prior to that he started off as a digital marketer leading social media and branding for Third Sector organisations. Formerly a support worker, English teacher and construction site manager, Mustafa brings his life experiences to bear on everything he does. These days he divides his time between journalism and leading marketing strategies for multiple companies.
Posts (99)
May 25, 2026 ∙ 3 min
Is the AI Boom the Modern Day Frankenstein Experiment That We Are Unwittingly Participating In?
The AI boom feels like a teenager who just discovered pre-workout powder: full of unstoppable confidence but with no plan for the long run. Every week, a new company announces an AI breakthrough with the excitement of Victorian scientists discovering electricity. But this time, the laboratory is global, the experiment is live, and the test subjects are all of us.
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May 23, 2026 ∙ 4 min
Unlocking Social Media Secrets: How to Turn Your Whatnot Profile into an Attention Magnet
If you are a UK Whatnot seller, you might be making a common mistake with your social media approach. Many sellers treat social media like a notice board, posting announcements such as "Going live at 7pm tonight" and then wondering why no one shows up. The truth is, social media is not a bulletin board. It is a discovery engine. Every post, reel, and story should aim to spark curiosity in complete strangers, encouraging them to find your Whatnot profile and join your streams.
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May 23, 2026 ∙ 3 min
How Whatnot Sellers Leverage Social Media for Personal Branding and Sales Growth
Most Whatnot sellers believe social media’s main job is to promote their live streams. They post messages like “Going live tonight,” screenshots of sold items, inventory photos, or static promotional flyers. Yet, many wonder why their streams stay stuck at around 10 viewers. The sellers who grow fastest understand something different. They know that today’s buyers don’t just want products—they want connection.
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